Contentpen blog
Your go-to hub for expert insights, practical tips, and the latest trends in content, marketing, and AI.

Internal linking 101 – everything you need to know for SEO and GEO success
How do the links on your webpages work? Do you know how to keep your audience engaged for longer? Find out everything related to internal linking in this post. Internal links are hyperlinks that connect one page on a site to another, while being on the same domain. Internal links are vital for both search […]
Jan 23, 2026

What are SEO backlinks and how do they work?
Backlinks remain one of Google’s most influential ranking factors, yet they’re also one of the most misunderstood concepts. While many site owners focus on publishing content, few know how backlinks actually work. SEO backlinks are links on other platforms that point to your website. In terms of SEO, they’re like votes of credibility that help […]
Jan 14, 2026

What is off-page SEO? Expert strategies you can use today
Picture a content marketer who spends weeks planning, writing, and polishing a great blog post. The keyword research looks solid, headings are on point, and internal links are tidy. The post goes live, everyone feels proud, and then the traffic graph barely moves. The reason for this debacle is the lack of a proper off-page […]
Jan 8, 2026

What is technical SEO? Your complete guide to getting started
Are you publishing great content, building links, and still struggling to rank? In many cases, the problem isn’t what you write, it’s whether Google can properly reach and understand it. Answering ‘what technical SEO is’ means understanding its fundamentals to build your platforms on the right foundations. It is a part of search engine optimization […]
Jan 7, 2026

How to do SEO: A complete step-by-step guide for beginners
Typing a question into Google is almost a reflex now. For most people, that is how virtually every online visit begins. However, the most challenging part for a business is landing the top positions for a topic and getting discovered by users. This is where SEO becomes essential. Search engine optimization can look scary from […]
Jan 6, 2026

What is on-page SEO? How to optimize pages for robots and readers
Are you publishing article after article and still stuck on page three of Google? Does it sting a little when a competitor with similar content keeps sitting above you in the results? Many people think SEO is either a pile of code only developers touch or a game where only big brands can win. That […]
Dec 24, 2025

What is SEO? A practical guide for beginners
Search engine optimization can feel frightening for many, but it doesn’t have to be. With the right tools, strategies, and implementation, your website can achieve the visibility you want, all without much hassle. But, ranking a website online starts with a simple question: ‘What is SEO?’ Getting answers to this leads you to getting your […]
Dec 22, 2025

How to improve your blogs for engagement, SEO, and conversions?
Your blog isn’t performing as well as you had hoped. The traffic is stagnant, engagement is low, and conversions are practically non-existent. Sound familiar? The good news? You don’t need to start from scratch. With the right strategies and tools, you can learn how to improve your blogs and transform your existing content into high-performing […]
Aug 15, 2025

15 types of keywords: Complete SEO guide for 2026
Keywords are the bridge between what people search for and the content you create. Understanding the various types of keywords is therefore essential for developing an effective SEO strategy that attracts targeted traffic and converts visitors into customers. In this comprehensive guide, you’ll discover the 15 most important types of keywords, learn how to find […]
Aug 4, 2025