Contentpen blog

Marketing rules and tactics change all the time, and in 2026, the script has flipped upside down.  Today, it’s all about grabbing fans’ attention and making them feel interested in the product rather than forcing a decision. In this battle of attention, who wins depends on how innovative their marketing campaigns were.  Some aim to […]

An API enables two-way communication between software driven by requests. On the other hand, a webhook is a lightweight API that provides one-way data sharing triggered by events.  Together, APIs and webhooks enable applications to share data and form the basis of the Internet as we know it today. Since webhooks and APIs work differently, […]

Modern workflows can become redundant and repetitive. The same steps, repeated day after day, can leave you tired and unable to invest your time in crucial tasks. This is where webhooks come into the frame. Think of them as quiet messengers that move data between tools the moment something happens. No polling, no refresh button, […]